Phone: (+593) 2397-600 / 2397-368 / 3433447 / 3433448      

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History of La Roca

Thirteen years ago, our country began the most aggressive economic crisis of the 20th century, its currency sucre, a step prior to dollarization, this change produced an unstoppable chain of economic bankruptcies that affected us especially the middle and lower sectors, which lacked Dollars.


In the midst of adversity, the owner Alex Troya had in mind the quarry stone business and had begun collecting information that would guide him to change activity very quickly and accurately.

The knowledge, valuation and application of the rock stones in the diverse requirements of the construction begins in 1980.

The frequent and direct contact was dazzling him with the shapes, sizes, colors and textures, his own light whose intensity depends on the provenances, valued the qualities and rudimentarily began to create, copy and re-create designs permanently, explore new spaces of application, later it ventures in the execution of projects that contribute to sustain and improve QUITO “CITY HERITAGE OF HUMANITY”.

With Guillermo Benitez, co-worker in "TROYASAN", Distributor of Construction Finishes "we designed the two small machines for cutting and another for squaring. Impossible to describe the eternal and painful days of work that we have lived until understanding and learning something of the complex workings of the stone. Undoubtedly the most valuable learnings are those that start from personal commitment, THE DECISION to get ahead in the proposal that you like and trust.

In that rudimentary and unknown process we were bold enough to assume the production of stone tiles for the FIRST CONTRACT Plaza de Peruche, this Plaza, is a milestone in the labor history of "THE ROCK, it was the longest and most complicated project of all, Both for the enormous responsibility assumed in a framework of ignorance of the processes that were used, as well as for the lack of technical, material and economic resources.

The circumstances in which this business is part of our condition are precarious artisans, without basic infrastructure, frequent migrants of the sites that we rent to fulfill our activity, until today we have an own space where more than eighty varieties of stones mechanically and electronically, modern facilities under technical guidelines, environmental protection license, human talent and first-line technical equipment.

During thirteen years of untiring learning, especially through trips to the world stone fairs, we have been building an activity that today is the first in Ecuador.